Imagine a wrestling world where merchandise sales crown the kings and queens of the ring. In 2025, Toni Storm stands tall as the second-highest seller on Pro Wrestling Tees' prestigious top 25 list, but the real story lies in the surprises and shifts that make this ranking a fascinating glimpse into the ever-evolving world of AEW.
Storm, a fan favorite and cornerstone of AEW's women's division, trails only behind Hangman Page, whose dominant storyline and world title victory propelled him to the top spot. But here's where it gets intriguing: the list is a who's who of wrestling talent, blending established legends with rising stars.
The top 10 reads like a wrestling fan's dream match card:
1. Hangman Page
2. Toni Storm
3. Kenny Omega
4. Will Ospreay
5. MJF
6. Mercedes Moné
7. Kazuchika Okada
8. Swerve Strickland
9. Adam Copeland
10. Sting
AEW's trio of babyfaces—Hangman, Ospreay, and Swerve—dominate the upper ranks, proving their popularity extends beyond the ring. Storm and Mercedes Moné, the undisputed queens of the women's division, solidify their status with impressive sales figures.
And this is the part most people miss: despite injuries and outside commitments, stars like Kenny Omega and Sting remain fan favorites. Omega's limited appearances didn't dampen his merch sales, while Sting's legendary status endures even after his 2024 retirement.
Speaking of surprises, MJF's placement raises eyebrows—did he secretly boost his numbers by buying his own merch? It’s a bold question, but one that adds a layer of intrigue to the rankings.
Further down the list, Danhausen's lucky 13th spot proves the eccentric star's cult following is stronger than ever. Jon Moxley, despite his villainous antics, lands at 14, though his Continental Classic win could catapult him higher in 2026.
Conspicuously absent? The Young Bucks. Their absence from the top 25 mirrors their financial struggles in 2025, leaving fans wondering about their future.
For context, 2024's top 10 (https://www.cagesideseats.com/2025/1/8/24339488/sting-beats-cm-punk-top-seller-2024-pro-wrestling-tees) featured Sting at the helm, followed by Will Ospreay, Danhausen, MJF, Darby Allin, Swerve Strickland, Toni Storm, Bryan Danielson, Hangman Page, and Orange Cassidy.
The 2025 list isn't just a ranking—it's a snapshot of AEW's evolving landscape. Who do you think deserves a higher spot? And what does the absence of the Young Bucks say about their standing in the industry? Let’s debate in the comments!
