In a world increasingly dominated by screens and digital communication, relying solely on online platforms to connect with voters can be a risky gamble. Betty Nambooze, a seasoned Member of Parliament representing Mukono Municipality, boldly warns that an overdependence on digital campaigns might leave behind significant portions of the population who are still disconnected from the internet and smartphone technology. And this is the part most people overlook or dismiss as minor—yet it could determine the outcome of elections and political engagement.
During a recent appearance on NBS Barometer, Nambooze voiced her concerns about a candidate in Kampala Central—Abraham Luzzi—who recently announced a campaign strategy centered entirely around social media. Luzzi’s plan was to communicate his ideas, share his development plans, and engage with voters exclusively through digital channels.
He argued that this approach is efficient, allowing for quick dissemination of messages without disrupting the daily routines of citizens or overwhelming city infrastructure. However, Nambooze pushed back, describing this as “out of touch with the realities on the ground,” emphasizing that Uganda’s digital reach is still quite limited.
To put it into perspective, she cited 2021 reports indicating that only about 15.6% of Ugandans—roughly six million people—own smartphones. Additionally, just 32% of the population has access to television. These statistics reveal a significant digital divide, especially impacting rural communities and economically disadvantaged groups who are often sidelined during election seasons.
Nambooze advocates for a balanced approach, urging aspiring politicians to blend traditional outreach methods—like radio, community meetings, and door-to-door campaigns—with digital strategies. This inclusive approach ensures that no voter, regardless of their access to technology, is left unheard or unseen.
So, the question remains: Can digital-only campaigns truly succeed in a country where a large segment of the population still relies on more conventional means of communication? Or will neglecting these traditional channels deepen the divide and undermine democratic participation? Share your thoughts—do you believe a hybrid approach is the way forward or that digital should take center stage?
